Originally published on Stuff.co.nz - https://www.stuff.co.nz/motoring/360829677/road-test-ram-1500-hurricane-new-tricks-old-dog
One of the quirks of being a lifelong Nascar tragic living in New Zealand is that it inexplicably means you’ll see a lot of American adverts whilst rifling through the various dodgy streaming websites. Prescription commercials are obviously the best with their ridiculous legal declarations.
“This medication can cause severe diarrhoea, loss of health insurance, the abandonment of loved ones, and a particularly excruciating death,” says the narrator, over the top of footage of a joyous family barbecue.
There’s another advert that’s been dominating Nascar’s airwaves of late. Since RAM announced its plans to re-enter the Nascar Truck Series, it’s been peppering the airwaves with the news of not only the victorious return of its motorsport programme, but the return of its Hemi V8.
The ad opens with RAM chief executive Tim Kuniskis. “Last year, RAM killed the Hemi V8.[...] We own it, we got it wrong. And we’re fixing it,” he says. The advert ends with a monster truck flying through the air and a flurry of fireworks and fighter jets.
The return of the 5.7-litre Hemi V8 is an about face for RAM. The brand had recently rolled out an all-new 3.0-litre twin-turbo inline six, dubbed the Hurricane. More power, more performance, more efficiency … but because it didn’t come with that signature guttural V8 soundtrack, RAM faithful rejected it.